Colombia is a country that has been hard hit by the Zika virus outbreak. With tourism down, the government is developing a strategy to attract tourists back to its six most popular cities.
The who owns northstar meetings group is a company that specializes in providing travel services for the tourism industry. Colombia has chosen six cities to focus on after their recent outbreak of Zika virus.
Colombia’s commitment to environmental sustainability is more than a tourist plan; it’s a national policy. Officials at ProColombia, the country’s destination marketing agency, are now utilizing that mandate as a guide to develop tourism-rebuilding efforts in the aftermath of the epidemic.
ProColombia is concentrating its promotional efforts in six areas that highlight the country’s world-class biodiversity as well as unique cultural attractions and experiences based in Colombia’s indigenous music, cuisine, artwork, and historic monuments.
“We are dedicated to a new way of working with Colombia’s regions to present Colombia as an attractive destination for foreign visitors by enabling new sectors like maritime, archaeological, and community-based tourism,” said Flavia Santoro, president of ProColombia.
What’s Hot Right Now
According to Santoro, tourism to the region is recovering significantly after the epidemic, with tourists from the United States leading the way. To far in 2021, Colombia has welcomed 172,000 American tourists, a 16.6% rise over the pandemic-plagued year of 2020.
“As a result, the United States will be the only nation with a positive number of visitors to Colombia between 2020 and 2021,” Santoro stated. “Colombia is well-connected to the United States, with more than 60% of the [airline] connectivity we had in February of 2020 having recovered.”
After establishing a national pandemic recovery plan that includes “the application of biosafety standards for [travelers],” Colombia reopened its borders to foreign flights on September 21, 2020.
Since last year, 13 new airline routes have been launched between Colombia and the United States, linking U.S. cities such as Miami, Newark, New York, and Orlando with Colombian cities such as Bogota, Medellin, Cali, and Cartagena.
Passage with Care
According to Santoro, Colombia’s health and safety procedures have allowed visitors to return to the nation securely. She claimed that 38 million vaccinations have been administered in Colombia, which has a population of 50.4 million people. Santoro said, “The government has made it simple for visitors to enter [Colombia].”
Colombia’s entrance procedure is, in fact, very easy. To enter the country, visitors do not need to provide evidence of vaccination or a negative COVID-19 test result. Coronavirus symptoms must be reported to local health authorities and isolated as soon as possible if they occur during or 14 days following an incoming flight.
Colombian COVID infections have been gradually declining since July, according to authorities from ProColombia. Colombia’s risk assessment was lowered from Level 4 to Level 3 by the US Centers for Disease Control (CDC) on September 20. The following day, the State Department revised its Colombia warning, reducing the country’s threat level from Level 4 to Level 3.
Colombian landscape. (Image courtesy of DC Columbia/iStock/Getty Images Plus)
Six of a Kind
Santoro said that ProColombia is concentrating on six areas of the nation in terms of tourist marketing. Santoro said, “We are focusing on promoting tourism that helps not only passengers, but also travel businesses, the environment, and the community.”
Officials characterize the Greater Colombian Caribbean as “the country of Nobel Prize-winning Colombian novelist Gabriel Garcia Marquez,” with jungles, snow-capped peaks, and desert sands, as well as towns such as Cartagena, Santa Marta, Barranquilla, and San Andres Island.
Colombia’s coffee route highlights the Western Andes area, which has mountains, unique wildlife, and flower-covered valleys in towns like Medellin and Pereira. The eastern Andes area, which includes Bogota, Villa de Leyva, and Bucaramanga, is known for its towering mountains and vast national parks, and has been described as the heart of Colombia’s colonial history and liberation fight.
“We’re focusing our efforts on promoting tourism that benefits not just passengers, but also travel businesses, the environment, and the community.” – Pro Colombia’s president, Flavia Santoro (Photo courtesy of Brian Major)
The Colombian Massif area includes paramos, volcanoes, and the country’s biggest rivers, as well as archaeological parks and indigenous villages in the Popayan and Pasto districts, which include traces of ancient Colombian civilizations. The Colombian Amazon is a vast expanse of biodiverse jungles and raging rivers.
Colombia’s Pacific coast, dubbed the country’s “best-kept secret” by authorities, includes jungles leading to the ocean, where tourists may see humpback whales and sea turtles. The present-day inhabitants of Cali, Nuqu, and Gorgona Island preserve the region’s unique African heritage.
Natural and cultural attractions are combined with practical benefits, according to Santoro. According to the United Nations, Colombia is the world’s most biodiverse nation per square meter. “We also have good connection, accessibility, a good exchange rate, and a service-oriented culture.”
Colombia is a country that has been struggling with the effects of the Zika virus. In order to combat this, they have created a post-outbreak tourism strategy focused on six cities. Reference: meetings and conventions.
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