Fairmont Hotels & Resorts is unveiling a new global brand campaign, which includes the launch of its first-ever global website. The campaign features a new logo and tagline, “Find Your Fairmont”.
The Fairmont hotels & resorts unveils new global brand campaign is a story about the new global brand campaign that was unveiled by Fairmont Hotels & Resorts.
WHY IT RATES: The hotel chain is attempting to encourage visitors to return to its establishments. —Donald Wood, Senior Writer for Breaking News
Experience The Grandest of Feelings, a global brand campaign that pays tribute to the tangible echoes of the luxury brand’s historic origins while also imparting a refreshed vision and stirring images of adventures yet to come, is the latest chapter in Fairmont Hotels & Resorts’ storied 100-year-plus history.
A major theme running across the campaign’s creative is the visionaries who created history by building Fairmont’s first hotels, as well as those who continue to conserve and safeguard the rich natural environments wherever Fairmont is located. The brand is strongly rooted in nature and its preservation, with a history of careful hospitality among beautiful landscapes throughout the world.
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“One of the most distinctive unifiers and equalizers is travel. It makes no difference how, why, or where we travel: the transcendent act of traveling – no matter how distant – opens the mind to variety and inclusiveness, which propels society forward “Fairmont Hotels & Resorts Vice President Mansi Vagt remarked. “Experience The Grandest of Feelings honors this and captures the spirit of all things Fairmont, regardless of location – city center, island hideaway, or everywhere in between. Being in a location with significance and emotion is the overarching experience.”
The campaign, directed by world-renowned director Nathalie Canguilhem, features five iconic locations: Montreux, Switzerland’s Fairmont Le Montreux Palace; New York City’s The Plaza, A Fairmont Managed Hotel; Alberta, Canada’s Fairmont Banff Springs; British Columbia, Canada’s Fairmont Hotel Vancouver; and South Africa’s breathtaking landscapes. Through pure environment and magnificent components, a transformational journey takes hold, linking ancient sites with contemporary sensibilities and the aspirations of a new generation of visitors.
Susan Sarandon, an Academy Award winner and UNICEF Goodwill Ambassador, plays the position of worldwide brand ambassador. She was a perfect fit for Fairmont, with a shared sense of adventure, timeless elegance, powerful purpose, and a love for thinking globally and acting locally, and a reputation for being genuine, compassionate, and supporting good change. Ms. Sarandon’s dedication to environmental issues, as well as her love of travel, are shared by Fairmont. She starts and ends the campaign symbolically, acting as a guide throughout the transformational process.
Accor’s Chief Creative Officer, Jean-Guilhem Lamberti, added: “Brands are never as powerful as they are when they stay loyal to their origins. I wanted to return to the brand’s roots with this campaign and convey the wonder and magic that one experiences when visiting a Fairmont hotel. The massive architecture of the hotels meets the most pure awe-inspiring environment in an easily creative parallel: the biggest of emotions demand for the grandest of representations. In a symbiotic and aesthetically striking approach, nature invades hotel interiors and vice versa. It all appears to be extremely relevant in today’s atmosphere, as everyone want to go on magnificent adventures and rediscover the beauty and majesty of our planet.”
Fairmont’s innovative approach to hospitality extends to its commitment to conserving and safeguarding the natural environments in which it operates. Fairmont was the first luxury hotel brand to establish a comprehensive and worldwide sustainability policy, which is now part of Accor’s Planet 21 initiative, 30 years ago. The whole Experience The Grandest of Feelings platform is dedicated to ensuring that the planet’s star-studded sky, snow-capped mountains, cherished forests, and beyond blue seas stay beautiful.
The campaign will launch in markets around the world, with the goal of inspiring guests to travel in search of new experiences: a new restaurant that transports them across the globe in one bite, a scenic view shared with strangers, or an unexpected cultural experience that proves how much we all have in common. Travel brings us all together, and only Fairmont genuinely conjures emotions of grandeur contrasted against a steadfast commitment to environmental preservation.
Fairmont Hotels & Resorts locations across the world will launch “The Grandest of Escapes Exclusively by Fairmont” offerings in the coming months, which will bring the creative’s imagery and spirit to life via a series of thrilling once-in-a-lifetime experiences.
SOURCE: Press release from Fairmont Hotels & Resorts.
Fairmont Hotels & Resorts Unveils New Global Brand Campaign. The new campaign is designed to help the global brand reach more people, with a focus on accessibility and affordability. Reference: fairmont hotels & resorts.
Frequently Asked Questions
What hotel chain is Fairmont a part of?
Fairmont Hotels and Resorts is a luxury hotel chain that operates in North America, Europe, the Middle East, Africa, and Asia.
Is Fairmont hotels owned by Marriott?
Fairmont is a brand of hotels owned by Marriott International.
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