Google highlighted sustainability efforts in travel by introducing new tools that help users find sustainable hotels. The search engine is now able to provide information on the eco-friendliness of a hotel, including carbon footprint, energy use, and water usage.
The Google Highlights Hotels’ sustainability Efforts Through New Search Tools is a post from Google highlighting the sustainability efforts of hotels.
Google, the world’s most popular search engine, announced this week the integration of brand-new tools and features targeted at making it easier for customers to find sustainable travel choices.
Richard Holden, Google’s Vice President of Travel Products, said on the Google blog, “To make it happen, we’ve established a new team of engineers, designers, and researchers dedicated exclusively on travel sustainability.” “Right now, this team is striving to promote sustainable alternatives within our everyday travel tools.”
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Users will see information about hotels and resorts’ environmental initiatives highlighted while doing searches starting this week. The listings of hospitality providers that have been proved to satisfy the rigorous sustainability requirements of independent organizations such as Green Key or EarthCheck will now have a “eco-certified emblem” next to their names.
Users may learn more about a hotel’s sustainability initiatives by clicking on its ‘About’ page, which includes information on how it is lowering its carbon footprint, reducing waste, improving energy efficiency, saving water, and using sustainably produced products, among other things.
According to Holden, Google is collaborating with hotel chains such as Hilton and Accor, as well as individual hotels across the globe, to gather precise data on their eco-friendly operations and make it available to the public. Owners that want visitors to know about eco-certifications or ecologically friendly initiatives may use their Google My Business account to add the new eco-centric characteristics to their Business Profile.
According to Travel & Leisure, Google is focused on more than just the hotel industry. It also intends to offer carbon emissions estimates for each flight choice to consumers looking for air travel. To do so, the firm has just joined the worldwide Travalyst alliance, which already includes founding members Booking.com, Tripadvisor, Trip.com Group, Skyscanner, and Visa.
The Duke of Sussex, Prince Harry, launched the Travalyst project in 2019 in reaction to public outcry over his and Meghan Markle’s usage of private aircraft. Google would work with the group to “develop a standardized method to compute carbon emissions for air travel,” according to Holden. “This open-source impact model will offer the aviation sector a framework for estimating emissions and sharing that information with prospective passengers.”
“All of these improvements are part of our commitment to invest in technology that assist our partners and people all around the globe make sustainable choices over the next decade,” Holden said.
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