The Hyatt Hotels Corporation is launching a beverage program that will enable guests to choose from more than 100 teas and coffees, including herbal infusions. Guests who order alcoholic beverages during the first week of November 2018 will be eligible for one free drink in their next stay. The new alcohol-free beverage program has been introduced as part of an effort to reduce guest drinking while at hotel locations.
The “ritual zero proof” is an alcohol-free beverage program that was launched by Hyatt. The company says that the beverages will not be mixed with alcohol, and will only contain water, fruit juice, or sparkling water.
With more travelers opting out of their usual beer, cocktail, or other alcoholic beverage, Hyatt has launched its Zero Proof, Zero Judgment beverage program, which will expand the number of alcohol-free beverages available at several of its hotels, including Alila, Andaz, Hyatt Centric, JdV by Hyatt, Thompson Hotels, and The Unbound Collection.
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The Zero Proof, Zero Judgment concept was originally introduced in August 2021 at a few hotels, but owing to its popularity, it is currently being extended. Anna Wekler, the sober bar manager at Revival Baltimore, was the one who initially came up with the concept in January 2020, when she designed a dry cocktail menu that was a huge hit.
“We are happy to offer this new beverage program that serves tasty and savory non-alcoholic drinks, as we see visitors increasingly prioritizing their mental and physical wellness,” said Miranda Breedlove, national director of bars, lifestyle operations, Hyatt.
“At the end of the day, it’s about giving an unrivaled hospitality experience that’s been redesigned with thoughtful alternatives for guests who don’t drink or drink less.”
The following are the hotels and resorts that are members of the Zero Proof, Zero Judgment program:
—Alila: Alila Napa Valley and Ventana Big Sur, both Alila Resorts in Napa Valley, California (Big Sur, California) —Andaz San Diego: Andaz San Diego (San Diego, California) —Hyatt Destination: The Seabird Resort (Oceanside, California) —Hyatt Centric: Atlanta Midtown (Atlanta, Georgia), Beale Street Memphis (Memphis, Tennessee), and Times Square New York (Hyatt Centric) (New York) Revival Baltimore (Baltimore, Maryland) and Mission Pacific (JdV by Hyatt) (San Diego, California) The Chicago Athletic Association (Chicago), Hotel Kansas City (Missouri), and The Confidante Miami Beach are part of Hyatt’s Unbound Collection (Miami, Florida) —Thompson Hotels (Dallas, Texas), Thompson San Antonio (San Antonio, Texas), and Thompson Savannah (Savannah, Georgia) (Savannah, Georgia)
Ritual Zero Proof and Fever-Tree are two of Hyatt’s beverage partners for this program.
Please go here for more information about the program and Hyatt’s other wellness offerings.
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Hyatt has launched an alcohol-free beverage program. The program offers a variety of non-alcoholic beverages, including juices, sparkling wines, and cocktails. Reference: alternative alcohol.
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