The Hispanic Travelers Association has released a new study that found Hispanics spent $113.9 billion on domestic travel in 2017, up from $83 billion in 2016. This is an increase of 23% and the largest year-over-year growth rate for this demographic since 2010.
The hispanic marketing insights is a study that reveals how much Hispanics spent on domestic travel in 2017.
“Vistas Latinas: A Landmark Study on U.S. Travelers of Hispanic Descent,” a new study by MMGY Global and its nonprofit study partner Travel Unity, has released some of the findings from its latest study on underrepresented travelers, “Vistas Latinas: A Landmark Study on U.S. Travelers of Hispanic Descent.”
The research combines information from two separate polls and studies, each of which included at least 3,000 Hispanic tourists. It is the first research to look at Hispanic travelers and their travel habits, and it discovered that there are 62.1 million Hispanics in the United States, with Hispanic travelers spending $113.9 billion on domestic leisure travel alone in 2019.
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“Vistas Latinas” also examines Hispanic travelers’ attitudes about travel, including how age, culture, and identity all influence travel methods, choices, and preferences. Eighty-three percent of poll respondents were born in the United States, with the majority also stating that their parents were born there. Half of the interviewees claimed Mexican ancestry, while a quarter claimed Caribbean ancestry.
Many Hispanic travelers are more likely to visit a destination that embraces Hispanic cultures, businesses, and cultural contributions, and just over half of those surveyed said that Hispanic representation in a destination’s marketing made a difference in their decision to visit.
The bond between Hispanic cultures and their families is strong, and it remains so even while traveling. Ninety-three percent of the Hispanics polled indicated they travel with their families. 59 percent said they went with immediate relatives, 30% said they traveled with their parents, and 28% said they traveled with adult siblings.
Six out of ten tourists say they’d want to learn more about their own culture and history, so it’s not surprising that they’re interested in doing so. Eighty-five percent of Hispanic tourists have previously visited their family’s native country, with almost a quarter of them returning every year.
Experiencing different Latino cultures and locations is also a priority for Hispanic tourists, with almost three-quarters saying that they would go to a destination that is not related to their own.
The whole “Vistas Latinas” study will be released on October 1, 2021, with a free webinar following on October 6.
The study’s profits will go entirely to Travel Unity, a non-profit dedicated to increasing diversity in the travel industry. Destination Cleveland, Discover Puerto Rico, Hilton, Los Angeles Tourism & Convention Board, NYC & Company, Travel Oregon, and Tripadvisor are among MMGY Global’s supporting sponsors.
“Travel Unity appreciates MMGY Global and all of the study’s sponsors for funding research to better understand the perspectives of Hispanic passengers,” stated Roni Weiss, Travel Unity’s Executive Director. “We hope that the industry will use these results to make travel more inviting to these under-researched groups,” said the study’s author.
Please click here to see the whole report.
The hispanic population in us is a study that found that Hispanic travelers spent $113.9 billion on domestic travel.
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