The move is a game-changer for Soft2Bet’s product development and user experience, but also fuels explosive EBITDA growth in 2024 after getting on the AWS platform in recent weeks. In this study, we compare an on-premise data center with a newly developed enterprise cloud-based environment, which provides the ability to support higher performance computing, in terms of storage, compute cycles and cost.
Qualifications Before AWS Migration
Soft2Bet Investigation has had great success since adopting AWS, recently delivering over three million data points during a live event in just one quarter. This slowed down overall business growth causing innovation to be stunted.
Key issues included:
- Disconnected, siloed data solutions that hampered marketing efforts
- Support system that make it harder to serve players
- Delays in regulatory filings
- Soaring infrastructure expenses and the absence of real-time visibility
- A Cloud-Native Data Ecosystem
The solution involved establishing a centralized, cloud-based data hub by integrating AWS with Snowflake to enable the detection of user behavior across the gaming system, which Soft2Bet created by revamping its analytics architecture. This move reduced the dependency on physical hardware and created a safe and centralized place for data by connecting multiple systems. The Security of Integrated Data: Standardised security protocols ensure that data can be seamlessly integrated while also reducing risks and potential points of failure, laying the groundwork for innovation and growth to continue.
Key advantages of this cloud-native approach are:
- No Hardware Management: A central data core in the cloud eliminates the need for hardware servers.
- Greater Security: Uniform security around all data sources reduces risk and ensures compliance.
- Maximizing Efficiency and Agility in Operations
Through the use of AWS services such as Amazon S3 and Amazon RDS, Soft2Bet now has an infrastructure that makes it significantly easier to store, manage, and provision the data to their systems, with high system availability and low system downtimes. That phased migration saved millions of dollars each year, which was reinvested in innovation. Additionally, the cloud-based infrastructure has revolutionized Soft2Bet’s development process, allowing the team to rapidly test new gaming concepts and make changes to features. Releases that once took weeks are deployed in hours while enabling a culture of ongoing enhancement that supports better levels of player engagement.
The operational advantages achieved include:
- Faster product development with time to market reduced
- Availability with reduced capacity.
- Massive cost reductions, allowing us to put capital work into more innovation
- A Data-driven Innovation Flywheel
At Soft2Bet the virtuous cycle is created by the integrated AWS data platform:
- Faster launches of products: Rapid releases deliver more useful information.
- Always Improving: All of this data feeds back into the system to inform more features and more personalized user experiences.
- Cost Efficiency: Transition from on-premises data center to off-site servers not only provides the necessary physical space but also reduces operating costs, focusing on strategic insights for future growth.
The Blueprint That Will Guide You Towards An iGaming Victory
Soft2Bet’s full migration to AWS has made it a leading technology provider in European iGaming.
Both have seen immediate gains in terms of profitability, scalability, and user-experience — evidence of the transformational impact of a cloud migration. Thanks to their experience, Soft2Bet presents a blueprint for others looking to optimize their infrastructure performance, grow operational resilience, and fuel product innovation in an ever-changing market.
Everworking and Nevercreating
Soft2Bet’s Unified Analytics Platform — which unifies data from various sources — now offers rapid prototyping and the fast deployment of new ideas — in minutes, not weeks. That agility is critical in the fast-moving European market. “We thrive on change and are compelled to reinvent ourselves for a better tomorrow,” says Founder and CEO, Uri Poliavich, adding: “That is essential for Soft2Bet to overcome market-placed ceilings and breaking through.”
About Soft2Bet
Soft2Bet is a leading supplier of gaming turnkey solutions, providing online gambling operators with the highest quality products and services. With its innovative Motivational Engineering Gaming Application (MEGA), Soft2Bet has expedited the launch of multiple gaming brands and boasts over 16 global licenses. The company is committed to utilizing advanced technologies to maintain an edge over industry trends and to provide excellent user experiences.
