Team building activities are essential for fostering collaboration and enhancing workplace relationships. But if you want to take your corporate event to the next level, incorporating branded games can be a game-changer. Not only do they provide a fun and engaging experience, but they also reinforce brand identity and leave a lasting impression on employees. If you’re planning a corporate team-building event, here are the top tips to incorporate branded games successfully.
1. Choose the Right Games for Your Team
Before branding your games, it’s important to select activities that align with your team’s dynamics and objectives, as stated by Expoplay.co.uk. Consider your team’s size, interests, and the type of interaction you want to encourage. Popular branded games for team-building include:
- Giant Jenga – Customise the blocks with your company logo or core values.
- Batak Pro – A reaction-speed game that can be personalised with your brand colours.
- Branded Spin the Wheel – Add incentives and company-specific prizes to make it more engaging.
- Escape Rooms – Create a brand-themed escape room challenge to encourage problem-solving.
You ensure maximum participation and enjoyment by choosing games that fit your objectives.
2. Incorporate Company Values and Messages
Branded games should go beyond just displaying a company logo. To create a more meaningful experience, integrate your mission, values, or key messages into the gameplay. For instance, if teamwork is a core principle of your business, design a game that requires collaboration and strategic thinking.
You can also add customised questions related to your industry in quiz-style games or create a scavenger hunt with clues that reflect your brand’s story.
3. Customise the Look and Feel
The visual appeal of your branded games plays a crucial role in making a lasting impact. Consider:
- Adding company colours and logos to game materials.
- Designing personalised leaderboards with employee names.
- Creating branded merchandise as prizes.
For a fully immersive experience, ensure the branding is consistent across all games and event decorations.
4. Encourage Healthy Competition with Incentives
Adding a competitive element makes branded games even more exciting. Offering prizes or recognition can boost motivation and engagement. Some ideas include:
- Gift vouchers for top-performing employees.
- Branded trophies or medals for winners.
- Extra annual leave days for the winning team.
By offering attractive incentives, employees will be more likely to participate enthusiastically.
5. Use Technology to Enhance Engagement
Incorporating digital elements into branded games can elevate the experience. Interactive leaderboards, virtual reality (VR) games, and mobile-based quizzes can add a modern touch to your team-building event. You could even create a branded online game where employees earn points and unlock rewards. Additionally, using social media integration allows employees to share their game experiences online, further promoting your brand.
6. Gather Feedback and Improve for Future Events
After the event, collect feedback from employees to understand what worked and what could be improved. This can be done through:
- Surveys to measure engagement levels.
- Post-event discussions to gather insights.
- Social media polls for quick feedback.
By refining your branded game strategy, you can ensure future team-building events are even more effective and enjoyable.
Branded games are a fantastic way to combine fun, collaboration, and brand reinforcement in a team-building event. By choosing the right games, incorporating company values, customising the experience, and leveraging technology, you can create an unforgettable experience for your employees. Ready to elevate your next corporate team-building event? Start planning today and watch your team thrive!
